Sale Catalog Creation

Bull sale catalogs are our speciality and where we started over 20 years ago from Gerri’s home office! Growing up on some of the most prestigious Angus ranches in Montana, Gerri is familiar with the cattle industry and seedstock production. Her dad, Gary Parker of Shamrock Angus, encouraged her creation of sale catalogs early on as “Print shops just don’t understand what we’re trying to do.”

Gerri utilized early technology to design more accurately and efficiently and worked with a small local print shop for production. In 2000, the owner of that shop developed pancreatic cancer and Ballyhoo took the steps to become a full service shop. Technology continues to be leveraged as we complete every step of the process with you.

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We’re not your average print shop!

Our cattle sale book production process is second to none in efficiency, ease, quality and dedication. This is a busy time of year for everyone, so it’s important to us that we help ease the stress of catalog creation.

Your project is never out of our hands — from you sending data, to the final delivery to the post office, we are in constant control of production, quality and timing.

Our ranchers are given a Ballyhoo Binder to serve as a reference tool assisting in making the preparation and proofing process as simple, easy and accurate as possible. It outlines everything from data preparation, picture details, sending us data, layout, mailing information and even tips for proofing the catalog. How many challenging things in life do we get an instruction manual and check list for?!?

Catalog Layout is customized for each ranch — you know what you need to tell people, what your customers are looking for and how best to present your offering! We strive to achieve promotions that completely reflect you and your operation.

Animal Information is taken directly from the ranch’s data management program or downloaded from the breed association. This eliminates typing errors in pedigrees and numbers, allows the ranch to supply complete info and makes catalog proofing easier than ever. This also speeds the process along, allowing us to get you a proof even quicker.

Printing begins as soon as we’re given final approval. We are fully setup to run catalogs efficiently and quickly. The average catalog is proofed at night (cuz that’s when ranchers are in the house), printed the next day and in the mail the following afternoon. No sale catalog or flyer is too big or too small in size or quantity.

Catalogs can be mailed from Ballyhoo using your mailing list, saving additional shipping time and cost. Mailing lists are certified, addresses and bar codes printed on each piece, catalogs are sorted, bundled, and put in their respective tubs then delivered to the post office. Phew! The balance of the catalogs are shipped to the ranch.

Much of our work has accompanied you
to sales and crossed your desk.


Marketing Materials

Ballyhoo understands the importance of consistency in marketing for customer recognition. Let us help you with print advertising, publication inserts, postcards, posters, invoices, block tickets, buyer numbers, logos, business cards and so much more! Your catalog is only a part of your marketing game. We can help with your advertising, inserts, postcards, sale day items. Why reinvent the wheel every time you need a marketing piece?

Print Ready Catalog Files? Yes we’ll print it for you!!

Catalog already done and need a print house? We absolutely accept print ready files and give it as much love as every job through our shop!